Introduction
In this article, we’ll cover all virtual makeup apps currently available on the Shopify App Store as of 2025. (If you know of other apps, please let us know via our contact form.)
Please note that this article includes insights from the development team behind the app “MirrARly,” as well as the author’s personal opinions.
To start with our conclusion, we strongly recommend MirrARly overall. Let’s explore the details, including the features, strengths, and desired improvements for each app.
💄 Pricing Comparison Chart (As of May 2025)
| App Name | Monthly Price | Plan Details | Author’s Notes |
|---|---|---|---|
| MirrARly | $55 | Unlimited products, 3,000 trials/month | Covers main makeup categories, detailed slider adjustments for pearl and gloss effects, simultaneous trials of multiple products (e.g., lips and eyeshadow), real-time color adjustments. |
| $149 | Unlimited products, 15,000 trials/month | ||
| $349 | Unlimited products, 50,000 trials/month | ||
| YouCam | Free | Currently unavailable (as of May 2025) | Covers main makeup categories, fine adjustment for pearl effects, but no real-time color adjustments. |
| $379 | Up to 100 SKUs | ||
| $569 | Up to 300 SKUs | ||
| Auglio | $119 | Up to 1,000 monthly users, 100 products | Color adjustments specified by app developers. |
| $359 | Up to 5,000 monthly users, 400 products | ||
| $549 | Up to 10,000 monthly users, 1,000 products | ||
| Atomica Vision | Unknown | Requires external site tokens | Only solid lip application available; no pearl or gloss adjustments. |
| Metadome | Free | Up to 50 products, 1,000 trials/month | Reported bugs similar to app store reviews (e.g., lipstick applied on nose). |
| $99 | Unlimited products, 50,000 trials/month | ||
| $199 | Unlimited products, 200,000 trials/month | ||
| Banuba | $319 | 10,000 trials/month | Wide variety of makeup types; however, fine adjustments for pearl effects and real-time color adjustments are not available. |
| $999 | 40,000 trials/month | ||
| $1,599 | 40,000 trials/month, priority support |
Detailed App Reviews
MirrARly
- Strengths: Supports lips, eyeshadow, blush, foundation, mascara, and eyeliner. Although missing BB/CC cream types, foundation works as an effective substitute. Smooth performance and realistic results. Multi-language support. Only MirrARly and YouCam allow fine slider adjustments for pearl, gloss, and shimmer effects.
- Desired Features: Ability to apply virtual makeup on static images, not just real-time camera feeds.
YouCam
- Strengths: Virtual makeup available for static images. Realistic finish.
- Desired Features: More affordable entry-level plans. Option to selectively display TRY-ON buttons per product instead of universally across all product pages.
Auglio
- Strengths: Clear setup instructions, excellent support.
- Desired Features: Store-controlled adjustments for colors and settings.
Atomica Vision
- Strengths: Usable beyond Shopify.
- Desired Features: More makeup categories beyond lipstick. Adjustments for pearl effects and other textures.
Metadome
- Strengths: Availability of a free plan.
- Desired Features: Improvement of camera synchronization to enhance the realism of virtual makeup.
Banuba
- Strengths: Extensive makeup variety including BB/CC creams. Realistic finish.
- Desired Features: Slider-based adjustments for pearl and gloss effects.
Conclusion
Based on personal experience, MirrARly, YouCam, and Banuba offer the most realistic and smooth virtual makeup experiences. Among them, MirrARly stands out for its affordability.
Try MirrARly’s virtual makeup experience using the button below (colors and effects shown are for demonstration purposes).
※ For best results, the app developer recommends using the app in a well-lit environment.
Summary
We hope this article was helpful!
Virtual makeup in e-commerce is evolving from being merely “convenient” to becoming an “essential” experience. Technological advancements are continuously improving user interactions, bringing online experiences closer to real-life interactions and satisfaction.
We will continue to share insights and developments at the intersection of e-commerce and beauty. If you have additions or corrections, please contact us via our contact form.
Discover MirrARly: The Ultimate Virtual Makeup Experience
Developed by the Cosmetics Insights team, MirrARly is a virtual makeup app built specifically for cosmetics retailers.
Easily integrate virtual makeup functionality into your cosmetics e-commerce site—click the buttons below to try it for yourself.
Tip: For best results, use in front of soft, even lighting.
Why Merchants Love MirrARly
- One-click Shopify installation
- No setup fees—monthly subscription
- Customizable color tones and finishes
