Introduction
This article presents a comprehensive list of all virtual makeup apps currently available on the Shopify App Store as of 2025. (If you know of any others not listed here, please contact us via our contact form.)
Please note that this article includes opinions from the team behind the app “MirrARly,” as well as the author’s personal perspective.
To begin with the conclusion: overall, we recommend MirrARly the most. Let’s take a closer look at why, along with the features, strengths, and desired improvements of each app.
💄 Price Comparison Chart (as of May 2025)
| App Name | Monthly Fee | Plan Details | Key Highlights |
|---|---|---|---|
| MirrARly | $299 | Unlimited virtual try-ons, unlimited products | Supports major cosmetic types; fine-tune gloss/pearl/shimmer via sliders; simultaneous try-on of lips & eyes; real-time color adjustments while viewing live feed |
| YouCam | Free | Unavailable as of May 2025 | Supports major cosmetic types; fine-tune gloss/pearl via sliders; real-time color adjustment not available |
| $379 | Up to 100 SKUs | ||
| $569 | Up to 300 SKUs | ||
| Auglio | $119 | Up to 1,000 users/month, 100 products | Color settings are managed by the app developers |
| $359 | Up to 5,000 users/month, 400 products | ||
| $549 | Up to 10,000 users/month, 1,000 products | ||
| Atomica Vision | Unknown | Requires token from an external site | Only basic lipstick application available; no gloss/shine control |
| Metadome | Free | 1,000 try-ons/month, up to 50 products | App store reviews mention bugs (e.g., lipstick applied over nose) |
| $99 | 50,000 try-ons/month, unlimited products | ||
| $199 | 200,000 try-ons/month, unlimited products | ||
| Banuba | $319 | 10,000 try-ons/month | Wide variety of makeup types; lacks fine control for gloss/shine; no live video color tuning |
| $999 | 40,000 try-ons/month | ||
| $1,599 | 40,000 try-ons/month + priority support |
App-by-App Breakdown
MirrARly
- Pros: Supports lipstick, eyeshadow, blush, foundation, mascara, eyeliner. No specific BB/CC cream category, but foundation can cover that use case. Fast performance and realistic results. Multilingual support. Only MirrARly and YouCam allow fine-tuning of gloss/shine/shimmer via sliders.
- Wanted Features: Ability to apply virtual makeup on still images, not just live camera feed. A lower-priced basic plan would be welcome.
YouCam
- Pros: Can apply virtual makeup to still images. Realistic finish.
- Wanted Features: More affordable plans. Option to display the TRY-ON button only on selected products, not all product pages.
Auglio
- Pros: Easy-to-follow setup instructions. Robust support system.
- Wanted Features: Ability to customize color and settings from the store side.
Atomica Vision
- Pros: Usable outside of Shopify as well.
- Wanted Features: Support for more than just lipstick. Controls for gloss/pearl texture.
Metadome
- Pros: Has a free plan.
- Wanted Features: More realistic syncing between virtual makeup and the live camera feed.
Banuba
- Pros: Supports a wide variety of makeup types like BB/CC creams. Realistic rendering.
- Wanted Features: Fine-tuning controls for gloss and shine via sliders or similar UI.
Conclusion
In the author’s opinion, the apps that provided the most fluid and realistic virtual makeup experience were MirrARly, YouCam, and Banuba. Among them, MirrARly stands out for offering unlimited try-ons at the most affordable price point.
You can try a sample of MirrARly’s virtual makeup using the button below. The displayed colors are just samples.
*The developer recommends using the app in a well-lit environment
Summary
What did you think of this comparison?
Virtual makeup for e-commerce is gradually shifting from a “nice-to-have” to a “must-have.” As technology continues to evolve, customers expect a more lifelike shopping experience even online.
We’ll continue to explore this intersection of beauty and e-commerce through our platform.
If you have any additions or corrections to the content of this article, please contact us via our contact form.
Discover MirrARly: The Ultimate Virtual Makeup Experience
Developed by the Cosmetics Insights team, MirrARly is a virtual makeup app built specifically for cosmetics retailers.
Easily integrate virtual makeup functionality into your cosmetics e-commerce site—click the buttons below to try it for yourself.
Tip: For best results, use in front of soft, even lighting.
Why Merchants Love MirrARly
- One-click Shopify installation
- No setup fees—monthly subscription
- Customizable color tones and finishes
