How to Create Videos that Showcase the Texture of Cosmetics

When shopping online for cosmetics, effectively conveying texture and application sensations is crucial, directly influencing conversion rates (CVR). In this article, we’ve compiled the latest trends using real-world examples from brands and influencers.

5 Essential Video Trends to Follow

🎥 Trend 1: Macro Videos to Highlight Textures

Macro (close-up) videos clearly showcase product details such as particle textures and cream smoothness, providing viewers with confidence and reassurance.

• Glossier Cloud Paint Swatches
  Detailed visuals demonstrating how the cream spreads on skin.

⏱ Trend 2: Timelapse Application Processes

Timelapse videos effectively demonstrate how evenly and smoothly a product applies to the skin.

• Full Face Makeup Routine On Client + Timelapse | EP. 1
  Observe how smoothly the product spreads and adheres to the skin.

⚖ Trend 3: Before-and-After Comparisons

Side-by-side before-and-after visuals clearly communicate product effectiveness and the resulting appearance.

• Foundation Coverage for Inflammation
  Before: Skin with redness and acne scars → After: Smooth, natural-looking skin, clearly demonstrating coverage capability.
• Concealer Effectiveness for Uneven Skin Tone
  Before: Noticeable dark circles and spots → After: Even skin tone with restored natural radiance, emphasizing the corrective power.

🎧 Trend 4: ASMR Elements for Multisensory Engagement

ASMR videos, carefully capturing gentle sounds like brushes tapping on skin or the soft friction of product application, enhance realism through auditory experience.

• ASMR Soft Ethereal Make-up
  A relaxing video combining whispering and brush sounds during foundation and eyeshadow application.

🧭 Trend 5: Interactive Videos for Immersive Experiences

Interactive videos, allowing viewers to rotate or interact with products digitally, are gaining popularity.

• Sephora Virtual Artist and MAC Virtual Try-On are prime brand examples.
• Shopify stores can easily adopt virtual try-on functionalities by installing dedicated apps.
  See also: “6 Virtual Makeup Apps for Shopify”

🔗 Highlighted Example Videos

Best Practices for Using Videos in E-commerce

Factor	Recommendations
Video Length	Concise, between 30-60 seconds
Opening Impact	Highlight texture and benefits within first 5 seconds
Audio Consideration	Include ASMR elements and subtitles for broader viewing contexts
High Quality	Maintain clarity with high resolution (e.g., 4K, 60fps)

💡 Recommended SEO Keywords

• “makeup texture videos”
• “macro swatch video”
• “foundation demo”
• “makeup ASMR”
• “interactive virtual try-on”

Naturally incorporating these keywords into your content, headings, and alt attributes will significantly improve your search ranking.

✅ Summary

1. Macro shots clearly highlight realistic textures.
2. Timelapse videos visually convey smooth application.
3. Before-and-after comparisons enhance persuasive power.
4. ASMR elements create immersive sensory experiences.
5. Interactive videos engage viewers actively.

Utilizing these techniques in combination maximizes your video content’s appeal, significantly boosting conversion rates for your e-commerce site. Try these trends today!